This was a true passion project for me, and I was deeply involved at every stage. I helped shape the tone and feel of the book by guiding the design direction, choosing the layout style and key visual features, and ensuring everything aligned with the values of the brand. I also completed the full book design myself – from typography and image placement to flow, structure, and final file prep.

I organised and directed multiple photoshoots, working closely with photographers to capture imagery that felt warm, natural, and purposeful. I liaised directly with printers, advised on materials and finishes, and helped identify where the book needed more clarity or simplification – balancing information with flow.

From managing the details to holding the bigger creative vision, I ensured every element of Flatten Your Curve felt cohesive, beautiful, and above all – human.

Whether it’s a book, brand asset, publication, or event collateral, I love combining strategy and style to create meaningful, functional design that reflects the heart of a project