How Plant Fest grew from a small idea to a sell-out event – and the lessons I learned about building real connection, loyalty, and heart-first events.

Marketing is the momentum behind every great event. Here’s why you need to start telling your story long before the doors open – and the difference it makes.

Discover how smart systems like Zapier and Trello helped me transform onboarding, free up staff time, and create better customer experiences – and why every brand needs them.

A few years ago, I tried adding a pop-up tattoo studio to two very different events – and the results couldn’t have been more different. Here’s what I learned about innovation, audience fit, and taking creative risks.